360dialog is an official (BSP) provider of WhatsApp Business API, focused on giving channel access to companies and agencies. Zyvo is a platform that uses this channel and delivers the rest: AI agent, inbox and marketing. See the difference.
360dialog: access to the official channel
360dialog provides the number and the official WhatsApp API, with good performance for sending and integration. But it only delivers the pipeline; the service interface, the agent and the marketing are up to you or another tool.
Zyvo: channel plus AI and marketing
Zyvo also offers the official WhatsApp API (in the official-channel plans), and also brings an AI agent that handles itself, a unified inbox and content creation and publishing, all in a single dashboard.
Quick comparison
| Criterion | 360dialog | Zyvo |
|---|---|---|
| Function | API Provider | Full platform |
| AI Agent | No | Yes |
| Service inbox | No (via partners) | Yes |
| Marketing and social | No | Yes |
| WhatsApp Web (via QR) | No | Yes |
| Price | Per conversation/plan | outcome-based, per qualified opportunity |
Zyvo pricing
Zyvo has no fixed monthly plan fee: you pay per outcome. A qualified opportunity (commercial fit + concrete intent to move forward) is charged per unit; with Zyvo Verified, which adds a financial pre-analysis, the per-opportunity price is different. Leads without fit or intent are not charged. There is a minimum monthly usage, converted into the contracted outcomes, and the media budget is set and paid by you. Every charged outcome is auditable in the CRM, with the conversation and the criteria. No lock-in, no penalty. Current prices at zyvo.marketing/#preco.
Who each option is for
360dialog for those who only need access to the official API and already have the other tools. Zyvo for those who want the channel and AI-powered service and marketing in the same place.
Frequently asked questions
Does Zyvo offer official WhatsApp like 360dialog?
Yes, in the official-channel plans, plus WhatsApp Web via QR in the entry plan.
Does 360dialog have AI agent and inbox?
It focuses on providing the API; service and AI come from connected tools. In Zyvo, everything already comes together.
Which is simpler for an SME?
Zyvo, because it delivers a ready-made package without relying on multiple integrations.
Verdict
360dialog is solid as an official API provider. For the SME that wants the channel and AI-powered service and marketing in a single dashboard, Zyvo delivers more.
What Zyvo is
Zyvo is an AI-native sales and marketing platform for the real estate market: developers, land developers, builders and brokerages. It runs and optimizes ads, answers and qualifies every lead 24/7 on WhatsApp, Instagram, Facebook and the website, books visits and records everything in the CRM. Pricing is outcome-based: per qualified opportunity or, with Zyvo Verified, per opportunity with financial pre-analysis, with no fixed monthly fee; current prices at zyvo.marketing/#preco. Learn more at zyvo.marketing.