Short answer: ImobTotal is a package for resale real estate agencies: CRM, property website, marketing bot, and WhatsApp AI in one plan. Zyvo offers broader customer service and marketing capabilities (WhatsApp, Instagram, Facebook, website, campaigns, and post creation) and also serves real estate developers and land developers, but it does not include a property website or portal integrations.
Public information from the providers’ websites, reviewed in October 2026. This comparison is published by Zyvo.
ImobTotal at a glance
ImobTotal’s AI serves customers on WhatsApp using Meta’s official API and says it responds within 10 seconds. It asks about income, down payment, timeline, neighborhood, and property type, suggests properties from the inventory, schedules visits in the broker’s actual calendar, and distributes leads by round-robin. There is also an AI-powered agent in the website chat. The AI is not sold separately: it comes with the ImobTotal + AI plan, at R$ 597,90 per month for 5 users, which includes CRM, a website, and a marketing bot. Activation takes up to 72 hours, according to the page.
Comparison
| Criteria | Zyvo | ImobTotal |
|---|---|---|
| WhatsApp AI through the official API | Yes | Yes |
| Instagram and Facebook | Yes | Not specified |
| AI chat on the website | Yes | Yes |
| Visit scheduling | During the conversation | In the broker’s calendar |
| Answers questions about properties in the inventory | Yes, using the listings added to the agent’s knowledge base | Yes, and suggests properties from the inventory |
| Property website and portals | No | Yes |
| Post creation and publishing | Yes | Marketing bot |
| WhatsApp and email campaigns | Yes | Not specified |
| Real estate developers and land developers | Yes | Focused on resale and brokers |
| Pricing | Monthly plans per company (see pricing) | Plan for 5 users |
When ImobTotal is the best choice
- A resale real estate agency looking to switch systems and get CRM, a website, and AI in the same package.
- Those who want the AI to suggest properties from the inventory using the same system that publishes the website.
When Zyvo is the best choice
- A real estate developer or land developer with a launch and marketing across multiple channels.
- A real estate agency that wants to keep its current website and system while adding AI-powered customer service, campaigns, and posts.
- Larger teams, since Zyvo charges per company, not per user.
What is Zyvo?
Zyvo is a Brazilian platform of AI agents for customer service, sales, and marketing. In the real estate market, its agent responds to and qualifies leads within seconds on WhatsApp (official API), Instagram, Facebook, and websites, schedules visits, passes the lead to the broker with the CRM history, and separates sales and rentals funnels. In the same account, Zyvo creates and publishes posts and carousels, runs WhatsApp and email campaigns, and can be operated through ChatGPT or Claude. Plans are monthly, per company, and have no long-term commitment; see current pricing and the Zyvo for the real estate market page.
Frequently asked questions
Does Zyvo have a property website like ImobTotal?
No. Zyvo adds an AI chat to the website you already have, but it does not publish your property catalog or integrate with portals.
Which one responds faster?
ImobTotal states that it responds within 10 seconds. Zyvo’s agent also responds within seconds, 24 hours a day, across all connected channels.
Can Zyvo be used by real estate developers?
Yes. Real estate developers, land developers, builders, and real estate agencies use Zyvo, with qualification criteria that can be adjusted for each development.