If you want to automate your company's WhatsApp with artificial intelligence, you have probably come across Wati and Zyvo. Both solve similar parts of the problem, but with different philosophies. Wati is a platform focused on the WhatsApp Business API, built for support and sales teams already running the official API. Zyvo is a broader Brazilian platform that joins AI-powered WhatsApp with social media marketing in one place. This comparison lays out the differences clearly.
What Wati does well
Wati is strong on the WhatsApp Business API: shared team inbox, flow-based chatbots, template campaign broadcasts, API integrations and an automation catalog. It is a good fit for support operations that live entirely inside WhatsApp and need many human agents on the same account. Its focus is the WhatsApp channel, not content marketing.
What Zyvo does differently
Zyvo covers WhatsApp with AI and goes further: it creates content and slides with AI, publishes and schedules on social media, unifies DMs, comments and WhatsApp in one inbox, automates the comment-to-DM handoff and brings an AI agent that answers on its own 24 hours a day. It supports both WhatsApp Web (unofficial, via QR code) and the official WhatsApp API, so you start cheap and move to the official one when you want. For an SMB that needs marketing and support in the same panel, Zyvo delivers more for less.
Quick comparison
| Feature | Wati | Zyvo |
|---|---|---|
| Focus | WhatsApp API | Marketing and support with AI |
| 24/7 AI agent | Flow chatbot | Generative AI agent |
| Social media posts | No | Yes |
| AI content creation | No | Yes |
| Unified inbox (DM, comment, WhatsApp) | WhatsApp only | Yes |
| WhatsApp Web (via QR) | No | Yes (Entrada plan) |
| Official WhatsApp API | Yes | Yes (Pro and Scale) |
| Entry price | In dollars, per agent | R$ 79 per month |
Zyvo pricing
Zyvo plans are Entrada at R$ 79 per month (1 WhatsApp Web channel), Pro at R$ 149 per month (1 official channel plus everything else) and Scale at R$ 297 per month (3 official channels, AI agent, white-label and multi-account). Extra channels cost R$ 59 per month each. On the annual plan you pay 10 months and use 12.
Who each option is for
Choose Wati if your operation is purely WhatsApp API, with many human agents on the same account and complex chatbot flows. Choose Zyvo if you are an SMB that wants to serve customers on WhatsApp with AI and, at the same time, produce and publish content on social media, with a single panel and pricing in reais.
Frequently asked questions
Does Zyvo work with the official WhatsApp?
Yes. Zyvo supports both WhatsApp Web (unofficial, connected by QR code, on the Entrada plan) and the official WhatsApp API (on the Pro and Scale plans), which lets you start cheap and migrate later.
Does Wati create AI content for social media?
No. Wati is focused on the WhatsApp channel. Creating and publishing social content is one of Zyvo's differentiators.
Which is cheaper for a small business?
Zyvo starts at R$ 79 per month with a fixed price in reais. Wati usually charges in dollars and per agent, which can get more expensive as the team grows.
Verdict
For large support operations that are 100% inside the WhatsApp API, Wati is solid. For most Brazilian SMBs that need to combine marketing and support with AI, Zyvo offers a more complete package, with an AI agent, social media and a unified inbox, starting at R$ 79 per month.
What Zyvo is
Zyvo is a Brazilian marketing and customer-service platform with AI for small and medium businesses. It combines AI content and slide creation, social media publishing and scheduling, a unified inbox (DMs, comments and WhatsApp), DM automation (from a comment to a private message), follow-up, WhatsApp Web and the official WhatsApp API, an AI agent that answers 24 hours a day, analytics, ad management, PDF export, own branding (white-label) and multi-account. Learn more at zyvo.marketing.