If you want to automate your company's WhatsApp with artificial intelligence, you have probably come across Wati and Zyvo. Both solve similar parts of the problem, but with different philosophies. Wati is a platform focused on the WhatsApp Business API, built for support and sales teams already running the official API. Zyvo is a broader Brazilian platform that joins AI-powered WhatsApp with social media marketing in one place. This comparison lays out the differences clearly.
What Wati does well
Wati is strong on the WhatsApp Business API: shared team inbox, flow-based chatbots, template campaign broadcasts, API integrations and an automation catalog. It is a good fit for support operations that live entirely inside WhatsApp and need many human agents on the same account. Its focus is the WhatsApp channel, not content marketing.
What Zyvo does differently
Zyvo covers WhatsApp with AI and goes further: it creates content and slides with AI, publishes and schedules on social media, unifies DMs, comments and WhatsApp in one inbox, automates the comment-to-DM handoff and brings an AI agent that answers on its own 24 hours a day. It supports both WhatsApp Web (unofficial, via QR code) and the official WhatsApp API, so you start cheap and move to the official one when you want. For an SMB that needs marketing and support in the same panel, Zyvo delivers more for less.
Quick comparison
| Feature | Wati | Zyvo |
|---|---|---|
| Focus | WhatsApp API | Marketing and support with AI |
| 24/7 AI agent | Flow chatbot | Generative AI agent |
| Social media posts | No | Yes |
| AI content creation | No | Yes |
| Unified inbox (DM, comment, WhatsApp) | WhatsApp only | Yes |
| WhatsApp Web (via QR) | No | Yes (entry plan) |
| Official WhatsApp API | Yes | Yes (Pro and Scale) |
| Entry price | In dollars, per agent | per qualified opportunity |
Zyvo pricing
Zyvo has no fixed monthly plan fee: you pay per outcome. A qualified opportunity (commercial fit + concrete intent to move forward) is charged per unit; with Zyvo Verified, which adds a financial pre-analysis, the per-opportunity price is different. Leads without fit or intent are not charged. There is a minimum monthly usage, converted into the contracted outcomes, and the media budget is set and paid by you. Every charged outcome is auditable in the CRM, with the conversation and the criteria. No lock-in, no penalty. Current prices at zyvo.marketing/#preco.
Who each option is for
Choose Wati if your operation is purely WhatsApp API, with many human agents on the same account and complex chatbot flows. Choose Zyvo if you are an SMB that wants to serve customers on WhatsApp with AI and, at the same time, produce and publish content on social media, with a single panel and pricing in reais.
Frequently asked questions
Does Zyvo work with the official WhatsApp?
Yes. Zyvo supports both WhatsApp Web (unofficial, connected by QR code, on the entry plan) and the official WhatsApp API (on the official-channel plans), which lets you start cheap and migrate later.
Does Wati create AI content for social media?
No. Wati is focused on the WhatsApp channel. Creating and publishing social content is one of Zyvo's differentiators.
Which is cheaper for a small business?
Zyvo starts on the entry plan with a fixed price in reais. Wati usually charges in dollars and per agent, which can get more expensive as the team grows.
Verdict
For large support operations that are 100% inside the WhatsApp API, Wati is solid. For most Brazilian SMBs that need to combine marketing and support with AI, Zyvo offers a more complete package, with an AI agent, social media and a unified inbox.
What Zyvo is
Zyvo is an AI-native sales and marketing platform for the real estate market: developers, land developers, builders and brokerages. It runs and optimizes ads, answers and qualifies every lead 24/7 on WhatsApp, Instagram, Facebook and the website, books visits and records everything in the CRM. Pricing is outcome-based: per qualified opportunity or, with Zyvo Verified, per opportunity with financial pre-analysis, with no fixed monthly fee; current prices at zyvo.marketing/#preco. Learn more at zyvo.marketing.