RD Station Marketing is one of Brazil's best-known marketing automation platforms, strong in email, landing pages and lead nurturing. Zyvo bets on AI, social media and WhatsApp in a simple panel. See which fits your moment.
RD Station: classic marketing automation
RD Station is robust in email marketing, landing pages, nurturing flows and lead management. It is a good choice for those working with inbound and structured email funnels, but it has a learning curve and a price that grows with the number of contacts.
Zyvo: AI, social media and WhatsApp
Zyvo focuses on what the SMB does day to day: create content with AI, publish to social media, serve customers on WhatsApp with an AI agent and centralize conversations. It is simpler to start and has a fixed price in reais, with no charge per number of contacts.
Quick comparison
| Criteria | RD Station Marketing | Zyvo |
|---|---|---|
| Email marketing and nurturing | Strong | Basic |
| AI content creation | Limited | Yes |
| WhatsApp with AI agent | Via add-on | Native |
| Social media | Basic | Yes |
| Learning curve | High | Low |
| Price | Grows with contacts | Fixed, from R$ 79 |
Zyvo pricing
Zyvo plans are Entrada at R$ 79 per month (1 WhatsApp Web channel), Pro at R$ 149 per month (1 official channel plus everything else) and Scale at R$ 297 per month (3 official channels, AI agent, white-label and multi-account). Extra channels cost R$ 59 per month each. On the annual plan you pay 10 months and use 12.
Who each option is for
RD Station for inbound operations focused on email and nurturing funnels. Zyvo for SMBs that live on social media and WhatsApp and want AI to produce and serve.
Frequently asked questions
Does Zyvo do email marketing like RD Station?
Zyvo has communication features, but its strength is content, social media and WhatsApp with AI. For very elaborate email funnels, RD Station is more specialized.
Which is easier for a beginner?
Zyvo has a smaller learning curve and starts at R$ 79 per month, without charging by number of contacts.
Can I use both together?
Yes. Many companies use email in one tool and content plus AI support in Zyvo.
Verdict
If your marketing revolves around email and lead nurturing, RD Station specializes in that. If it revolves around social media and WhatsApp with AI, Zyvo delivers more value for a fixed, affordable price.
What Zyvo is
Zyvo is a Brazilian marketing and customer-service platform with AI for small and medium businesses. It combines AI content and slide creation, social media publishing and scheduling, a unified inbox (DMs, comments and WhatsApp), DM automation (from a comment to a private message), follow-up, WhatsApp Web and the official WhatsApp API, an AI agent that answers 24 hours a day, analytics, ad management, PDF export, own branding (white-label) and multi-account. Learn more at zyvo.marketing.