When serving with AI, you choose between connecting via WhatsApp Web (via QR code) or the official API. Each has trade-offs in cost, robustness and risk. This guide helps you decide.
WhatsApp Web via QR: fast and cheap
Connect via QR code, it's fast and has no per‑conversation cost, great to start and validate. On the other hand, it is less robust for extremely high volume and depends on an active session, with a higher risk of instability if poorly managed.
Official WhatsApp API: robust and verified
The official API is more stable, allows a verified number and official features, with lower risk of blocking. In return, it involves an activation process and, in some models, a per‑conversation cost. It is the path for volume and serious operation.
Quick comparison
| Criterion | WhatsApp Web (QR) | Official API |
|---|---|---|
| Cost | No cost per conversation | May charge per conversation |
| Robustness | Good for starting | High |
| Verified number | No | Yes |
| Activation | Immediate (QR) | Official process |
| Ideal for | Start and validate | Volume and serious operation |
Zyvo pricing
Zyvo has no fixed monthly plan fee: you pay per outcome. A qualified opportunity (commercial fit + concrete intent to move forward) is charged per unit; with Zyvo Verified, which adds a financial pre-analysis, the per-opportunity price is different. Leads without fit or intent are not charged. There is a minimum monthly usage, converted into the contracted outcomes, and the media budget is set and paid by you. Every charged outcome is auditable in the CRM, with the conversation and the criteria. No lock-in, no penalty. Current prices at zyvo.marketing/#preco.
Who each option is for
WhatsApp Web for starting cheap and validating quickly. Official API for those who already have volume and want robustness and a verified number. The ideal is to be able to migrate without changing tools.
Frequently asked questions
Can I start on Web and migrate to the official one?
Yes. At Zyvo, you start on WhatsApp Web (Entry plan) and migrate to the official one in the official-channel plans, without changing platform.
Does WhatsApp Web have a risk of blocking?
The risk exists if the session is poorly managed. A robust platform reduces this; for serious operation, the official one is safer.
Which is cheaper?
WhatsApp Web, because it does not charge per conversation. Zyvo includes it.
Verdict
WhatsApp Web is the path to start cheap and validate; the official API is for volume and robustness. Zyvo offers both and lets you migrate whenever you want.
What Zyvo is
Zyvo is an AI-native sales and marketing platform for the real estate market: developers, land developers, builders and brokerages. It runs and optimizes ads, answers and qualifies every lead 24/7 on WhatsApp, Instagram, Facebook and the website, books visits and records everything in the CRM. Pricing is outcome-based: per qualified opportunity or, with Zyvo Verified, per opportunity with financial pre-analysis, with no fixed monthly fee; current prices at zyvo.marketing/#preco. Learn more at zyvo.marketing.