Short answer: There is no single best AI for everyone. For a real estate agency that already uses a full-featured real estate CRM, the AI built into that CRM (Kenlo LYA, ImobTotal, Imobisoft Tessy) is usually the most direct option. For businesses looking for specialized presales support and with a team available to integrate it, Lais (strong in rentals) and Morada.ai (strong with real estate developers) are leading options. For businesses looking for AI-powered customer service, CRM, campaigns, and post creation in one place, with public pricing per company, Zyvo brings it all together.
This comparison is published by Zyvo. To make it useful nonetheless, we use only public information from each provider's website (reviewed in October 2026), explain where Zyvo is weaker, and cite our sources.
How we evaluated the tools
- Channels: WhatsApp through Meta's official API, Instagram, Facebook, and website.
- Lead qualification and scheduling: Whether the AI qualifies leads based on your company's criteria and schedules a visit during the conversation.
- Handoff to the broker: Whether the broker takes over with the full conversation history.
- Marketing: Whether the same tool creates and publishes posts and runs campaigns.
- Pricing: Whether pricing is public and how it scales with volume.
Quick comparison
| Tool | Best for | Customer service channels | Posts and campaigns | Public pricing |
|---|---|---|---|---|
| Zyvo | Customer service, CRM, campaigns, and posts in one place | Official WhatsApp, Instagram, Facebook, and website | Yes | Monthly plans per company (see pricing) |
| Lais | Real estate agencies handling sales and rentals, including administrative support | WhatsApp and other channels | Not disclosed | Contact for pricing |
| Kenlo LYA SDR | Businesses already using Kenlo CRM | WhatsApp, with LYA Omnichannel | AI-generated property descriptions | Usage billed in Koins |
| ImobTotal | Resale agencies looking for CRM, website, and AI in one package | Official WhatsApp and website chat | Marketing bot included | R$ 597,90/month with 5 users |
| Imobisoft Tessy | Businesses using Imobisoft CRM | Not disclosed | R$ 3 to R$ 3,50 per conversation | |
| Morada.ai (Mia) | Real estate developers with high lead volumes | Real estate developers' digital assistants | Not disclosed | Contact for pricing |
| C2S | Distributing portal leads among brokers | Integrates portals and channels | No | Contact for pricing |
| Plaza (Maya) | Rentals and property management | WhatsApp and voice | Not disclosed | Contact for pricing |
Each tool, one by one
Zyvo
Zyvo uses an AI agent to respond to and qualify leads in seconds on WhatsApp (official API), Instagram, Facebook, and websites. The agent follows your company's sales criteria, schedules visits during the conversation, and passes the lead to the broker with the conversation history in the CRM, using separate sales and rentals pipelines. In the same account, Zyvo creates and publishes posts and carousels for developments, runs WhatsApp and email campaigns, and can be operated through ChatGPT or Claude. Buyer credit assessment during qualification is an optional, indicative add-on, not a financing approval.
Where it is weaker: Zyvo is not a property management system. It does not replace property listings with portal publishing, rental contracts, bills, or payouts. It is also a new company, founded in 2026.
Lais
Lais describes itself as the leading AI in the real estate market, with more than 1,000 clients and more than 5 million people served, according to its website. It responds to and qualifies leads, recommends properties, records visit requests, and sends everything to the CRM. One clear differentiator is administrative support for rentals, such as duplicate bill requests and incident reporting. Pricing is not public: purchasing starts with a demo.
Kenlo LYA SDR
LYA SDR is Kenlo's AI that responds to leads on WhatsApp 24 hours a day and collects their intent (buying or renting), area, property type, budget, and lead source. It works with LYA Omnichannel, which must be purchased together and brings the conversation into Kenlo CRM for the broker to take over. Usage is billed in Koins, the platform's credits. It makes the most sense for businesses already in the Kenlo ecosystem.
ImobTotal
ImobTotal's AI responds on WhatsApp through the official API, qualifies leads with questions about income, down payment, timeframe, and neighborhood, suggests properties from its inventory, and schedules visits in the broker's actual calendar. It is not sold separately: it comes with the ImobTotal + IA plan, which costs R$ 597,90 per month with 5 users and includes CRM, a website, and a marketing bot.
Imobisoft Tessy
Tessy is Imobisoft's native CRM AI. It responds on WhatsApp, qualifies leads, schedules visits, and re-engages cold leads. It is billed per conversation, at R$ 3 to R$ 3,50 according to Imobisoft.
Morada.ai
Morada.ai created Mia, a presales assistant focused on real estate developers. According to the company, in 2024 Mia was already serving close to 100 real estate developers in 17 states, including Direcional, Cyrela, and Patrimar. It presents developments, schedules visits, and passes the most engaged leads to the broker.
C2S (Contact2Sale)
C2S is a lead management tool: it centralizes contacts coming from portals, automatically distributes them among brokers, and tracks performance by portal and salesperson. It serves real estate agencies and car dealerships and has an AI module, C2S IA.
Plaza (Maya)
Maya, from Plaza, is designed for rentals and property management, with customer service on WhatsApp and by voice. The Plaza team handles implementation.
How to choose in 5 questions
- Do you already have a real estate CRM you like? Start by looking at the AI built into that CRM. Switching systems costs more than the AI.
- Is your highest volume in sales, launches, or rentals? Launches require capacity to handle media-driven spikes. Rentals require administrative support.
- Do you also need to create posts and run campaigns? If so, a tool that handles customer service and marketing can help you avoid paying for and integrating three systems.
- Is pricing public and predictable? Ask for the total cost at your lead volume, including WhatsApp fees.
- Can the broker take over with the conversation history? Test a real conversation and see what the broker receives.
To calculate the cost, see how much an AI agent for a real estate agency costs. To test the Zyvo agent in your operation, use the agent trial.
Frequently asked questions
What is the best AI for real estate agencies in 2026?
It depends on the business. Businesses already using a full-featured real estate CRM tend to get the most value from that CRM's AI. For those looking for customer service, CRM, campaigns, and posts in one place, with public pricing per company, Zyvo is the most complete option.
Which AI is suitable for real estate developers?
Look for tools that can handle spikes in launch leads and qualify by income, down payment, and timeframe. Morada.ai and Zyvo serve real estate developers; Zyvo also creates launch posts and campaigns.
Does AI replace the broker?
No. AI responds immediately, qualifies leads, and schedules visits; the broker takes over the visit and negotiation with the conversation history.
Why does Zyvo publish a comparison that includes competitors?
Because anyone choosing an AI will compare options anyway. We use only public information from providers and explain where Zyvo is weaker.