Short answer: a launch carousel works when each slide answers a question a buyer would ask, in the order they would ask it. AI builds the slides, writes the copy, and adapts it for each platform; you provide the official renderings, the development fact sheet, and the action you want to drive.
The 7-slide structure
| Slide | Buyer question | What to include |
|---|---|---|
| 1. Cover | Is this for me? | Development name, neighborhood, and main selling point |
| 2. Location | Where is it, and what is nearby? | A simple map and 3 real landmarks with travel times |
| 3. Floor plans | Will it fit my family? | Square footage and number of bedrooms for each floor plan |
| 4. Amenities | What will it be like to live there? | Official amenities rendering, with a notice that the image is illustrative |
| 5. Terms | Can I afford it? | Down payment, payments during construction, and financing, without promising approval |
| 6. Proof | Can I trust the developer? | Projects delivered by the real estate developer and the delivery date |
| 7. Call to action | What should I do now? | Comment with a word, message us on WhatsApp, or schedule a visit to the model unit |
How to prompt AI
"Create a 7-slide carousel for the launch of development X, in neighborhood Y, with 2- and 3-bedroom floor plans. Audience: families who want to stop renting. Use the attached renderings and the brand voice. On the last slide, ask people to comment FLOOR PLAN. Include the real estate development registration number in the caption."
Common mistakes
- Starting with the development name without naming the neighborhood. Buyers decide in one second whether the post is for them.
- Listing payments without context. Make clear what is the down payment, what is a payment during construction, and what depends on financing.
- Promising credit approval. Say that the estimate is indicative and subject to the bank's review.
- Having no one available to respond. Launches generate spikes in comments and messages; without a quick response, the media spend is wasted.
Legal considerations. Property ads created by a broker or real estate agency must include the CRECI registration number. For a launch, Law 4.591/64 requires the real estate development registration number to appear in ads. If the image is a rendering or an AI-generated illustration, state that it is an illustrative image, and never show a finish, view, or amenity that the development will not have.
From comments to qualified leads
For a launch, the carousel should prompt a simple action, such as commenting with a word. An automation replies by direct message to anyone who comments, and an AI agent continues the conversation: it asks about their objective, income range, down payment, and timeline, then schedules a visit to the model unit. See how to qualify real estate launch leads.
How to do this in Zyvo
In Zyvo, your brand identity is saved once in the Brand tab in Publish: logo (PNG or SVG; if the logo has a background, the background is removed), colors, and the "brand brain," which includes the business, audience, voice, visual style, and what to never do. Everything AI creates starts there. You can ask Copilot for a post in natural language (topic, platform, format, date, and time), and it creates the artwork and caption and schedules the post, with an artwork version in each platform's aspect ratio. The comments and messages generated by the post appear in the inbox, where the AI agent responds to and qualifies the prospect and records the lead in the CRM. See AI-powered social media publishing and Zyvo for the real estate market.
Frequently asked questions
How many slides should a launch carousel have?
Seven slides cover the buyer's main questions (location, floor plans, amenities, terms, proof, and action). Fewer than that often leaves questions unanswered; more than that becomes tiring.
Do I need to include the real estate development registration number in the post?
Yes. Law 4.591/64 requires the real estate development registration number in ads for the development. The caption is a good place for it.
Can AI create the development rendering?
The rendering should be the official one for the project. AI builds the creative around it; an AI-generated illustration needs a notice that it is an illustrative image and cannot show anything the development will not have.